The Why

At ITO KNITTO, we believe in better knitwear — softer, natural, and made to be loved. No synthetic fibers, no shortcuts. Just yarns that feel as they should, and pieces that invite you to linger in their touch.

When you wear our knits, you’ll feel the care in every stitch. Softness that wraps around you like a gentle embrace, warmth that makes even the coldest mornings feel cozy, and a timeless style that moves effortlessly with your day. Each sweater is meant to make you feel comfortable, confident, and quietly luxurious.

Every piece is created in collaboration with certified partners who share our values — companies that prioritize fair wages, work-life balance, and environmental care. We honor the farmers, yarn mills, and knitters whose craft and dedication bring our designs to life. Every choice, from fiber to finished product, reflects respect for both people and the planet.

This is why we do it: to craft knitwear that you will love, wear, and feel proud to own — pieces that tell a story of care, skill, and conscious creation